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Introducing G2 Web Services Merchant Outlet Check

Post Categories: Blog

By: Austin Denson, Marketing Coordinator


Confirm business locations to ensure your portfolio remains compliant.


Ecommerce gives us the ability to make purchases anywhere and at any time. While this convenience is appealing to consumers, it makes tracking merchants difficult for acquirers. Knowing the basic location information for merchants allows you to fulfill card scheme rules, government regulations and regional laws.


The New Guidelines

On October 15, 2016, Visa clarified their guidelines regarding merchant outlet locations. The new rules require confirmation of the merchant business location during the checkout process. They also mandate a cardholder correspondence address be displayed on the merchant website.


Merchant Outlet Check

G2 Web Services has created Merchant Outlet Check to help acquirers comply with these new guidelines. Merchant Outlet Check manages your existing merchant portfolio and does the following:

  • Verify your merchant’s transaction country is displayed the checkout process
  • Checks for mismatches between the transaction country and the merchant and acquirer jurisdictions
  • Confirms an acceptable cardholder correspondence address is listed on the website
  • Highlights any merchants in exceptional categories, such as travel related merchants or digital
    goods merchants


Merchant Outlet Checks can be customized depending on your portfolio and risk tolerance



To find out more about new regulations for Merchant Outlet Checks and how to ensure your portfolio is compliant, download the fact sheet here.


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