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Blog Category: Affiliate Fraud

Affiliate marketing is on the rise as merchants seek new methods and better tools to improve their marketing reach and increase sales. Used properly, affiliate marketing is an extremely useful tool that can produce increased revenue for a business; however, it is also rife with fraud. G2 Web Services estimates that 2 percent of all affiliate-driven transactions are fraudulent.  These fraudulent transactions leave acquirers, ISOs, PSPs and merchants with real financial loss as well as a significant increase in chargeback levels.

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