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Nutraceuticals and the FDA:
A Marketing Guide for Payment Providers

When onboarding a nutraceutical merchant, how do you know which claims are compliant versus which ones cross the line? Problematic claimsespecially claims to treat serious diseasesplace these merchants at
high-risk for regulatory action. Payment providers that onboard these merchants are at risk of fines, assessments, and reputational harm.

This document covers:

  • How to separate compliant nutraceutical merchants from those that engage in misleading and high-risk marketing tactics
  • Permitted—and prohibited—marketing for dietary supplements (“nutraceuticals”)
  • FDA regulations

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